Impact Of Colors On Brand Persuasion

There are several studies which argue that different colors affect our psychology. Colors appear to invoke certain emotion in people; some of these emotions include fear, sadness, and happiness. Research has shown that people associate colors with certain personal...

Top Social Media Trends for Entrepreneurs

Social Media is a significant factor in today’s business world and it only seems to be growing across industries. Nowadays, businesses need to stay up-to-date and even ahead of social media trends. Social media seems to be evolving by the minute and this means that...

How Self-Criticism Pays Off

In a recent article, Wendy E.F. Torrance (the director of entrepreneurship at the Ewing Marion Kauffman Foundation) discusses the consequences of a business founder being self-critical. Torrance asserts a self-critical entrepreneur proves to be a stronger, more...