Building a successful business requires the implementation of a consistent and strategic social-media marketing campaign. According to a recent article from, most websites depend on social-media for the majority of their sites’ traffic. Whether your website earns enough traffic or not, trying new strategies will only improve your current social-media game plan.


Social-Media Tip 1: Try uniquely formatted tweets by inserting symbols, a unique font or an emoji. You’ll have a better chance catching a reader’s attention by customizing your tweets which will engage followers and encourage retweets.

Social-Media Tip 2: Write, write, write. You’ll need to stick to Twitter’s strict 140-character limit, but other profiles such as Facebook and Google+ allow for much longer posts. Take advantage of the space you have here to write as much engaging content as possible.

Social-Media Tip 3: Invest some time in creating and managing Facebook groups. Use your network to build Facebook groups which allows members to automatically receive notifications about your updates.

Social-Media Tip 4: Consistently post across all of your social-media profiles in order to reach the largest audience possible. Don’t stop at Twitter. Post on Google+, Linkedin, Facebook, etc. Promote posts for one profile on your other social media profiles.

Social-Media Tip 5: Don’t be scared to be post creative and quirky content. You’ll want to inform your audience about your brand, but never in a boring way!

Social-Media Tip 6: Keep the conversation going across your profiles. When users engage and comment on your posts, make sure to respond. This will generate more activity, interest and facilitate relationships between members of your audience and your brand.

Social-Media Tip 7: Stick to positivity for more retweets and shares. More than likely, if your tweets and posts are informative, engaging and uplifting, social-media users will follow your profiles and re-share your content.

Executive Financial Enterprises is a woman–owned company located in Hollywood, California. On its blog page, EFE Inc strives to provide the latest information on social media, entrepreneurship and marketing. Thank you for visiting! Please visit us on Twitter to learn more.